Fifteen years ago, Reebok and Adidas wanted him badly — so how exactly did LeBron James end up with Nike?
LeBron James Signs Lifetime Deal With Nike 
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When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch 
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Nike signs lifetime endorsement deal with LeBron James 
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Nike Blocks LeBron James From Giving Anthony Davis His Number, Davis To Wear Number 3 
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LeBron James, Nike offer sneak peek at the LeBron 18 sneakers - cleveland.com 
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LeBron James' New Nike Shoe Has The Internet Divided - Narcity 
Nike, LeBron James introduce the Air Max LeBron VII - Nike News 
How Much Is LeBron James' Nike Deal Really Worth? 
Nike redesigns the basketball shoe for LeBron James 
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What Pros Wear: : LeBron James' Nike LeBron 15 Shoes 
LeBron James signs lifetime contract with Nike - Los Angeles Sentinel | Los Angeles Sentinel | Black News 
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How LeBron James spent his first endorsement check from Nike 
Nike Basketball Debuts the LeBron James “Together” Film - Nike News 
LeBron James' Basketball Shoes: The Best of His Nike Sneaker History – Footwear News 
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